Dicks Sporting Goods is pleased to announce The Outdoor Adventure Tour will be in your area on August 1st - August 3rd at Dicks Sporting Goods,12501 Fairlakes Circle, Fairfax, VA.
DICK'S Sporting Goods will host a unique hands-on experience for outdoor enthusiasts in the Washington area. Customers will enjoy an extensive, large-scale “mobile” parking lot event and sale that will showcase outdoor adventure sports.This 20 week, 20-city tour will
run until August 3rd, 2008, and will visit a total of 14 states across the Southeast, Midwest, Great Lakes, Northeast and Mid-Atlantic regions.
A specially customized 53-foot tractor trailer will anchor the 8,000-square foot parking lot venue and will feature such activities as a 10,000-gallon paddling pool for kayak and canoe trials, air gun shooting lane, casting area for fishing, a complete campsite and a main stage for outdoor product demonstrations.. This event provides a great “try before you buy” opportunity when it comes to outdoor sports like fishing, camping, canoeing and kayaking. Some of the brands that will be featured include: Field & StreamTM, Coleman®, Crosman®, Kelty®, Mad River®, Perception®, Old Town® , and Wilderness Systems.
This family event will also have manufacturer representatives on site to demonstrate products and answer questions. In addition to special giveaways at each stop on the road tour, customers can also sign up to win the Field & Stream Field Tested, Guide Approved Great Gear Giveaway, total value over $8,000.
On board will be spokesperson, outdoor adventure expert Brian Brawdy, He has been seen on Good Morning America, NBC, ABC, CBS, Fox and WGN affiliates across North America, and has given expert advice on national and local radio shows. Brawdy “demystifies” outdoor adventure gear, educates non-outdoor enthusiasts and makes outdoor sports fun.
Jeffrey R. Hennion, Senior Vice President of Marketing, explains that this event will give our customers a unique “try before you buy” opportunity when it comes to many outdoor sports. “We want to make outdoor sports more accessible to everyone and this event will help to educate many people and to get them involved in outdoor sports. We invite everyone who has been thinking about getting into outdoor sports to come down to this wonderful event.”
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